Unvarnished

Unvarnished, There's a lot of buzz around a new site, still in closed beta, Unvarnished.

People can write whatever they want about you, and vice versa. They do have some controls around that, and maybe that'll be enough. Might work, given what I've seen in fifteen years of customer service. People do look out for each other. It'll probably depend on having enough people looking at reviews, to overwhelm any disinformation.

Mike Arrington has good insights at Techcrunch, including the common observation that people will understand that there's a lot of disinformation around, in Reputation Is Dead: It’s Time To Overlook Our Indiscretions.Unvarnished