Latest updates Super Bowl 2010, There are plenty of opinions on which teams in Super Bowl XLIV would be better for South Florida’s economy and those differ from which would be better television matchups.
As unseemly as it sounds, lots of hotel and tourism officials have been happy to talk about the New York Jets being the best team for local businesses because of the influx of well-heeled fans, who will be happy to plunk down lots of cash if their team makes it. There are concerns the Indianapolis Colts aren’t good for business because they were just here in the game in 2007.
Some just want the Minnesota Vikings in because of superstar quarterback Brett Favre.
“I think the best thing that could happen would be Brett Favre,” Greater Fort Lauderdale Convention & Visitors Bureau President Nicki Grossman told me.
But it just so happened Grossman was spending the weekend in New York, to make the bureau’s winter tourism pitch in one of its favorite target markets. It’s been chilly in New York, where the bureau has ads on 250 taxicabs and is making the rounds of TV shows to promote South Florida.
“Timing is everything,” Grossman said. “It turned out to be fortuitous on the Super Bowl.”
The bureau is running TV ads during both the AFC and NFC championship games today.
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